To improve how we use and access mobile connectivity – particularly in and around Cambridge


Three teams presented ideas to the judges.


Steve Unger – Group director of Ofcom

Bob Driver – CEO of Cambridge Wireless


The Bradfield Centre, Cambridge Science Park


Pitch 1 – mobile phone app to aid navigation via areas of known strong data connectivity

Pitch 2 – Incorporate fibre broadband and small localised wifi routers into new transport routes on greenways

Pitch 3 – using available data, major existing transport routes were identified as having poor data connectivity, leading to the proposal that focus should be given to adding connectivity infrastructure to those routes