|Organisation Name||Smart Cambridge|
|Main contact||Dan Clarke|
|Name of challenge||The Sustainable Transport Challenge: Achieving a move to more sustainable transport and behavioural change in Cambridge passenger transport|
|Brief summary of challenge||Severe congestion at peak times is impacting the quality of life for Cambridge residents and employees and recognised as a significant barrier to continued economic growth. To address this issue we need to get travellers out of their cars and onto more sustainable modes of transport. To achieve this we need to begin to use sensors and data better to nudge behaviours and adapt infrastructure and to fill gaps in understanding particularly data on cycle/pedestrian patterns.|
Cambridge is growing rapidly with 35,000 homes planned to be build in the next 15 years which will create an additional 44,000 jobs. The historic nature of the city means that the road network is constrained and many of the large employment sites are situated either on the edge of the city or just outside. The road network around Cambridge and linking employment sites is almost at capacity. If we carry on as we are by 2031 commuters will spend twice as long in congestion.
The key challenge is vehicle reduction: a reduction in the number of vehicles in the city (absorbing the impact of Cambridge’s growth and additionally making a 10 to 15% reduction in 2011 numbers.
|The benefits to be gained from addressing this challenge are…||There are significant quality of life benefits, congestion means many people are wasting unproductive hours sat in cars. This is a key concern for employers as it impacts on staff retention. A reduction in congestion will help to address the issues of pollution the city faces particularly in the city centre.
There will also be significant economic benefit as congestion impacts on productivity and if unaddressed will mean that Cambridge is less attractive to new companies looking to relocate to the city.
|Any work already done and status||Smart Cambridge has already deployed a test bed IoT infrastructure and is begin to sort through the data the organisation has obtained, to look at how it can be used to nudge behaviour. We have developed a travel planning app, lobby screen and wayfinding totem and are doing work looking at predictive analytics.|
|Success would look like…||A clear link between the solutions proposed and travellers switching from the car to more sustainable modes by reducing friction in the transport system and helping people make better more informed choices.|
|Key skills and technology sought||
|Key attributes of successful challenge teams||Willing to work collaboratively with the Cambridge ecosystem.
An understanding of how new and emerging technologies can be deployed in cities to address challenges
Wanting to move to an actual trial deployment within the city.
Join the UK’s leading IoT small businesses by applying now at the Digital Catapult website.
|Thanks to the Bradfield Centre for hosting us!|