Challenge:

To improve ease of navigation around Cambridge city, particularly for first time visitors. As a secondary objective, to design navigational aids which help to promote sustainable transport choices and ease congestion.

Hackers:

More than 40 people took part, with very diverse backgrounds, experiences and ages.

Judges:

 

Jeanette Walker, the Director of the Cambridge Science Park

Francois Penz, Head of the Department of Architecture at Cambridge University

Martin Lucas-Smith of the Cambridge Cycling Campaign

Venue:

Microsoft Research Cambridge and the Bradfield Centre, Cambridge Science Park

Outcome:

Seven teams pitched ideas and winners were selected in three categories – Best Wayfinding Idea, Best Digital Wayfinding Solution and Most Creative Wayfinding Solution.  Smart Cambridge are committed to taking some of the ideas forward to prototype stage.